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Jonathan Grudin was a researcher at Microsoft from 1998 to 2022 and is affiliate professor at the University of Washington Information School working in the fields of human-computer interaction and computer-supported cooperative work. Grudin is a pioneer of the field of computer-supported cooperative work and one of its most prolific contributors.

Donald Brinkman was the lead for conversational quality and countermeasures for the Zo.AI bot in 2016. He managed a team of researchers and analysts who studied the behaviors of users in near-realtime to understand their motivations and devise counters to bad behavior.